Writing for the Web

Be concise. Keep sentences focused and succinct. Always consider your target & potential audiences while writing & editing content.

Writing Tips:

  • Write for and preview on small displays (smartphone)
  • Stick to one key point per sentence
  • Try to maintain first-person, active tense
  • Structure text for easy scanning
  • Use bullet/numbered lists
  • Include subheadings to segment long paragraphs, enhance organization, and add visual breaks
  • Write and organize the site from the citizen’s point of view, keeping in mind what they need to find
  • Avoid use of jargon and acronyms
  • Do not use ‘click here’ as link text. Describe where the link goes